Our Experience
Zahra Diamonds is led by Juned Shaikh, who brings over 20 years of hands-on experience across diamond sourcing, polishing, quality evaluation, and market trading.
Identify genuine value in both natural and lab-grown diamonds
Avoid overgraded or poorly priced stones
Guide buyers based on real market behavior, not sales narratives
We don’t just sell diamonds—we help clients make informed, confident decisions.
Our Process
Every diamond follows a disciplined, multi-step process designed to ensure quality, pricing accuracy, and long-term value. We prioritize consistency—never shortcuts.
Sourcing with Intent
Only a small percentage of sourced diamonds move forward.
- â—† Natural diamonds sourced through established trade networks
- â—† CVD diamonds selected from reliable, ethical producers
- â—† Rejection of stones with inconsistent grading or unclear origin
Precision Polishing & Manufacturing
This ensures each diamond performs visually and commercially.
- â—† Focus on proportions, symmetry, and light performance
- â—† Continuous quality checks during manufacturing
- â—† Alignment with international grading standards
Quality Evaluation & Verification
Transparency takes priority over volume.
- â—† Verification of cut, color, clarity, and proportions
- â—† Cross-checking certification accuracy (GIA / IGI or equivalent)
- â—† Screening for overgraded or misrepresented stones
Market-Based Pricing Review
This protects buyers from overpaying and supports long-term value.
- â—† Comparison with live B2B pricing trends
- â—† Assessment of liquidity and resale relevance
- â—† Avoidance of artificial markups
Client Guidance & Ongoing Support
We build relationships, not transactions.
- â—† Clear explanation of diamond details in simple language
- ◆ Guidance aligned with your objective—jewellery, trade, or holding
- â—† Support for upgrades, resale, and market changes
Transparency First
The diamond market can be complex—and often confusing. We believe clarity builds trust.
Clear explanation of diamond grades and pricing
Honest comparison between natural and lab-grown diamonds
No pressure selling or exaggerated appreciation claims
Full disclosure of certification and quality details
If a diamond doesn’t make sense for your goal, we’ll tell you—plain and simple.